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Lisa is a communications professional with broad experience in business and consumer journalism and a commanding knowledge of the advertising, media and marketing industry. Her roots in journalism run deep: the publications she has worked at or freelanced for include Forbes, BusinessWeek, The New York Times, and Crain's New York Business. She came to advertising in 2001, when she became an award-winning agency reporter for the leading trade publication, Advertising Age. Covering the agency (creative and media) beat for six years offered her a bird's-eye view of an industry rocked by change and the opportunity to break a host of exciting stories.  She left reporting in 2007 to join advertising agency TAXI  (www.taxi.ca and www.taxi-nyc.com) as its first-ever in-house director of public relations. Since June 2009, she has been a full-time freelance public relations consultant. Past and current clients include Golin Harris and Partners & Napier.

Fast facts

Midwesterner at heart and by birth; dog-lover, chocolate fanatic, Mom of twins, Lorrie Moore fan, knows the words to every song on "Jacques Brel is Alive and Well and Living in Paris."

Smith College

Greatest adventures: Fainting while sitting on a chairlift and falling off into a heap of snow; flying a plane (okay, it was only for a few minutes, but it was a big deal when it happened!)

Favorite quote: You can say any fool thing to a dog, and the dog will give you this look that says, "My God, you're RIGHT! I NEVER would have thought of that!" - Dave Barry